BUSINESS CHALLENGE

To build a portfolio approach to News Corp’s podcast range across very different brands with very different audiences.

INSIGHT

The one thing Australians have in common is the desire to unwind, relax and disconnect over the summer. Especially considering the challenging year with COVID-19.

IDEA

Welcome to the Summer of Lobe.

It’s all about freeing your ears to let some super summery sound waves wash in. So free your ears and get set for a summer of podcasts like no other.

EXECUTION

We visually represented the idea of Summer and podcast genres as sound waves, allowing this idea to span across print, digital and social. Capturing the essence of listening to a variety of podcasts over the summer.