Problem solving copywriter and creative strategist with a strong background in content, digital and social. I believe in marrying creative thinking with data driven insights. When answering briefs, I like to focus on answering business challenges through a human behavioural lens, thinking about our daily lives, how we interact with different platforms, experience content and digest ideas. From that, ideas and thinking which I am most passionate about emerge.
You’ll most likely find me climbing rocks, diving, cooking up a storm or reading.
Send me an email or catch me on a climbing wall somewhere. Emails are a tad easier but the walls are definitely more fun!
OBLIGATORY FUN FACT: For the past 7 years i’ve had no work emails or calendars on my mobile and have missed zero deadlines