BUSINESS CHALLENGE

How can we promote the Herald Sun’s VCE Guide to encourage students to pick their VCE subjects ahead of time?

INSIGHT

Teens don’t read the newspaper so we decided to reach them in a popular teen game - Animal Crossing.

IDEA

VCE Island - A wonderful island where the VCE Oracle lives. VCE Students can visit and have all their VCE questions answered.

EXECUTION

We built an island in Animal Crossing where the VCE Oracle (VCE tutor and education influencer Lisa Tran) lives. In partnership with schools that subscribe to the Herald Sun, students were encouraged to book in times with Lisa through a website and prepare their questions.