BUSINESS CHALLENGE

Jagermeister has become a drink that is synonymous with drunken nights out and Red Bull shots. How does it bring back it’s values of craftsmanship and perfectionism?

INSIGHT

People don’t know that Jagermeister is a highly crafted drink made by master distillers.

IDEA

Meisterpiece - Jagermeister will feature other Meisters of the craft showing that they respect and acknowledge craft as it’s something they hold to high esteem

EXECUTION

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A series of people who excel in and revere their craft will partner with Jagermeister to create bespoke pieces that show off their skills. Content created will be distributed via social with events and contests run for people to have a chance to win one of a kind pieces.